Influence vs Popularity – Which Should You be Investing In?

Influence vs Popularity – Which Should You be Investing In?

Think of your current marketing campaign: what does success look like to you? Do you want to reach a targeted – but engaged – audience and achieve a high conversion rate? Or do you want to get your brand out there with a big bang viral strategy that scores impressions and ramps up your follower count? Your campaign goals will determine whether you need to collaborate with an influencer, what kind of influencer you should build a relationship with, and if you’re aiming for a wide reach (popularity) or depth…

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SERPs Success: An #SEO Game Plan for Impatient Marketers

SERPs Success: An #SEO Game Plan for Impatient Marketers

SEO is a long-term strategy. You have to work hard to develop a body of highly optimized content for readers, and then you have to make efforts off-site to prove the relevance and authority of your website to search engines. For the impatient marketer just starting out with their SEO strategy, the task can seem less than worthwhile. If this sounds familiar – and you need some quick SEO wins – this blog post is for you. Here’s an eight-step SEO game plan for impatient marketers. Step 1: Make Sure…

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Facebook will turn panoramas into “360 Photos” for feed and Gear VR’s 1M users

Facebook will turn panoramas into “360 Photos” for feed and Gear VR’s 1M users

Those panoramas trapped on your phone will finally get a better viewing experience, both on News Feed and the Oculus-powered Samsung Gear VR. Facebook is also releasing Gear VR usage stats for the first time, saying Gear VR has 1 million monthly users, and those who use it spend 25 minutes per day on the device. That could encourage developers to build for the platform. Facebook’s upcoming “360 Photos” feature will let people upload flat panoramas like those taken on iPhones, Google Photo Spheres or photos from 360 cameras. Facebook…

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Amazon Targets YouTube With New Online Video Posting Service

Amazon Targets YouTube With New Online Video Posting Service

Creators can choose how to get paid for videos on Amazon Move helps Amazon boost selection without upfront costs Amazon.com Inc. will let people post videos to its website and earn money from advertising, royalties and other sources, putting the company in more-direct competition with Google’s YouTube. Amazon already offers movies and television programs over the Internet — including its own original productions — to compete with Netflix Inc. The new product will let Amazon give consumers more options about what to watch without an upfront fee because many of…

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6 Instagram Tools to Improve Your Marketing

6 Instagram Tools to Improve Your Marketing

Do you want to take your Instagram marketing to the next level? Have you considered using tools to support your efforts there? Adding the right Instagram tools into your marketing flow can help you project a more professional image and give you valuable analytic insights. In this article you’ll discover six tools to improve your Instagram marketing. Discover six tools to improve your marketing on Instagram. #1: Filter Your Images for a Signature Look The first step to any successful Instagram account is to tell your company’s story. Your images are…

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