The year 2020 has been a year of immense competition where only the toughest have survived who were ready to adapt and respond to changes. A fast-acting team was needed, which was prepared to handle any issues that might have occurred on their website. Some holiday marketing strategies that you can try before 2020 ends are: – 1. Showing gratitude to customers- During the holiday season, even loyal and long-term customers may shop elsewhere. Showing the shoppers how valuable they are to you will make them stay loyal to your…

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No matter how well you are providing your services, it would be almost impossible for you to avert negative feedback. However, that’s completely normal, as there will also be some people who intend to be your well-wisher and write positive reviews. Nevertheless, to know more about both encouraging and discouraging comments, you will need to implement some form of a reputation management system. This is where ORM comes in.   In today’s world of business, word-of-mouth marketing strategy has become very prominent. According to BrightLocal, almost 88% of people tend to…

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Did you know that almost 61% of entrepreneurs consider SEO marketing to be the key to success in online marketing?  With a well-designed website, you can gather a huge amount of web traffic and achieve an ideal conversion rate. It, in turn, will help you to attract more audience to your website and increase the aspects of your business potentials. But, how are you going to make your site SEO-optimized all by yourself? Well, here are some SEO tips to get you started!    Videos are the new thing!  …

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Superficially, blogging can seem to be all about writing and publishing. Although, that’s not everything. Alongside jotting down professional write-ups, you will also need to promote them. But how is it going to help you out? For starters, blog marketing can help you make your website a bit more popular in the outer world. By doing so, you can get around 97% outbound links to your site. It, in turn, can aid you in generating more leads and boost web traffic as well.  So, how are you going to kickstart…

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Creating a proper lead-generating landing page has become extremely crucial for most businesses in today’s digital world. As per reports, an organization, which has made over 30 pages, can produce leads seven times more than usual. So, do you wish to create a decent landing page to draw more viewers to your website? Well, then, here are some tips that can assist you with the same. Reduce the Size of the Form Field of Your Landing Page On average, a form field of a landing page tends to feature around…

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Due to its prominence in driving web traffic, the attempt to use content marketing has become quite usual among organizations. However, almost 63% of them do not have a documented stratagem regarding this aspect. Thus, most of their efforts often go amiss. Has the content marketing schemes of your company misfiring as well? Well, then, you have come to the right place. Here, we are going to talk about some of the tricky tactics that can skyrocket your content marketing strategies. Let’s jump right into it! Guest Blogging Honestly, guest…

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If you are a start-up enthusiast or the owner of a small business, then you would know the struggle to thrive in the age of digitization. The competition keeps rising, but fortunately, there are multiple ways of how a start-up can be successful in this competitive market. One of the most effective ways is to localize your business. Much like the campaign of #SupportLocalArtists, your business must also get enough recognition in your area. That is where Google My Business comes in. According to Google, around 46% of searches that…

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“Social media is changing the world, and we are all here witnessing it”- Ian Somerhalder The year 2020 has been quite a whirlwind so far. Social media marketing trends change every year, and 2020 has got some significant ones as well. Many companies have jumped on to the bandwagon of new trends of 2020 social media marketing. Social media is one of the most powerful marketing tools for brands to increase their reach. Here, we are going to talk about some of the most significant and effective social media marketing…

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The early days of the pandemic was exceptionally hard for all of us. With the lockdown suddenly put in place, and the economy taking the hit as a result; it became all the more difficult for brands and businesses to communicate with their audience, and fight the battle of survival. There are a few brands that gauged the situation well early on, and rapidly changed their social media marketing strategy to suit the need of the hour. Let’s take a close look at a couple of brands that used social…

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