The COVID-19 pandemic has had an adverse impact on multiple industries, but none has taken the blow as hard as the Travel & Tourism and the Hotel industry. Even though we are in the middle of unlock 2.0, it does not look like tourism is going to pick up any time soon. As a result, it may take time for business to pick up for the hotel industry as well. But, things are eventually going to fall into place. Now is the time to get ready for the comeback. How…

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The COVID-19 pandemic has changed our definition of normal. It has changed the way the companies conduct business, and marketers promote brands. When it comes to digital marketing, things have changed too. While paid search marketing has lost a little bit of its charm under the present circumstances; SEO is back to digital marketer’s good books. The Impact of COVID-19 on Search Traffic Some would say, Search Engine Optimization (SEO) has now become more essential than ever because the COVID-19 crisis has spiked up the internet use. But, that’s not…

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According to a study conducted by Forbes, brands and businesses are going to rely more on their digital marketing strategies to crawl out of the aftermath of the COVID-19 pandemic. In fact, the study shows that the digital spends of brands and businesses have already gone up in the past few months, despite the fall in revenue. If you are a brand or a business owner, you should follow suit. Irrespective of what you have been doing so far, you should shift your marketing budgets, and invest more in the…

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Are you looking forward to upgrade your skill set? Or perhaps, you are looking for a career change altogether! Either ways, if you are planning to choose a career in digital marketing, you are on the right path. Let us tell you why! We live in ‘interesting times’. The COVID-19 pandemic has created a havoc in all of our lives; it has risked the livelihoods of many. But, it has also taught us to be resilient and to think out of the box. In India, we are already in the…

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