You want your brand to rock on roll on social media platforms, don’t you? Well, you are not the only one! All brands and businesses, big and small, and marketers (literally anyone who hasn’t spent the first half of 2020 under a rock) are taking interest in social media marketing. Celebrities, influencers, bloggers, content creators, online video streaming platforms, national and international brands—- everybody wants their share of attention on social media! Are you wondering why? We bet, you already know the answer to this one! It’s because the COVID-19…

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If you are a business or a brand owner, then you are already aware of how the pandemic is influencing consumer behavior. Right now, the consumer is trying to save up every last penny, and isn’t too thrilled at the idea of having to spend. But, they are active online, and they are constantly interacting with your ads, e-mails and other communications. They are doing so as visitors, and not as customers. They are only clicking and viewing, and not doing much else. If this is the concern that you…

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During the initial outbreak of the pandemic, when the whole world was under a lockdown situation, many brands and businesses withdrew their marketing initiatives, and planned on cutting down budgets. Turns out, that wasn’t one of the best moves! A lot has changed during the pandemic, including our approach to marketing. In fact, in a situation like this, you should invest more in marketing your products and services, but not in a way you are used to. Your marketing agenda now needs to shift gears from ‘how to sale more’…

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