“Social media is changing the world, and we are all here witnessing it”- Ian Somerhalder The year 2020 has been quite a whirlwind so far. Social media marketing trends change every year, and 2020 has got some significant ones as well. Many companies have jumped on to the bandwagon of new trends of 2020 social media marketing. Social media is one of the most powerful marketing tools for brands to increase their reach. Here, we are going to talk about some of the most significant and effective social media marketing…

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The early days of the pandemic was exceptionally hard for all of us. With the lockdown suddenly put in place, and the economy taking the hit as a result; it became all the more difficult for brands and businesses to communicate with their audience, and fight the battle of survival. There are a few brands that gauged the situation well early on, and rapidly changed their social media marketing strategy to suit the need of the hour. Let’s take a close look at a couple of brands that used social…

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Before COVID-19, brands and businesses were already in the process of creating a digital presence. During the pandemic, the shift to digital might be more formidable from ever before. The fact that there has been a 100% increase in online sales in India in the past few months bear testimony to the same. The Increasing Dependence on Digital as a Marketing Medium The pandemic has made us more and more dependent on the digital medium to meet our daily needs. From groceries to luxuries, everything is being purchased online nowadays….

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