February, 2020 - iMz Media Solutions Blog

10 SEO Ranking Factors: Why Your Website Isn’t Ranking & How to Fix It

February 28, 2020October 5, 2020 Admin

Is your website not ranking? Perhaps, your website has been penalised by Google. Or, maybe the rank drop is due to a new Google update. Now, this can get a bit technical but we’ll break it down for you. SEO requirements may change every with new Google updates. Staying on the top of all the SEO ranking factors is quite a task, even for SEO experts. But, you don’t have to be an expert to realize that every time there’s a drop in your website ranking, it impacts your business…

Digital Transformation and How These Brands Are Acing It

February 21, 2020October 5, 2020 Admin

In the realm of digital marketing, change is the only constant. Things are continuously evolving and innovating. For brands, businesses and digital marketers it is quite a task to stay on the top of these changes. In the marketplace, some brands out-perform others, some businesses grow exponentially while others don’t and some marketers nail their careers in digital marketing while others don’t. What, do you think, makes a difference? If you ask us, as a digital marketing agency, what is the secret to our success, we’ll tell you: it is…

Top Branding Trends That Businesses Should Follow in 2020

February 14, 2020October 5, 2020 Admin

The modern consumer is daily exposed to an overdose of advertising. There’s a billboard flashing at every corner, a banner ad on every website, sponsored ads on social media feeds and so on. The modern consumer cannot watch a movie at the theatre or listen to their favourite podcasts without being exposed to ads. The same thing happens when they browse online. As a result of this excessive exposure to marketing messages, consumers have become desensitized to the idea of trusting anything that a faceless logo is telling them. If…

SEO Mistakes That’s Holding Your Website Back – Part 2

February 7, 2020October 5, 2020 Admin

This post is about 16 common SEO mistakes that even experts make (and you may be making them too), which is holding back your website. So, let’s get started. For easy reading, the post has been split into two parts. Part 1 contains the first 8 SEO mistakes. To read part 1, click SEO Mistakes That’s Holding Your Website Back – Part 1. Not optimising for site speed: Page speed is important for user experience. It matters to both Google algorithms as well as to your users. Slow page speed…