The Impact of Covid-19 on Ad Spends, And Here’s what You Can Do about It

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The Impact of Covid-19 on Ad Spends, And Here’s what You Can Do about It

We are in the middle of a global crisis. The Covid-19 pandemic has confined us to our homes. It has also confined our budgets when it comes to digital marketing. The end consumer is home-bound, and is saving up for the times that lie ahead. So, expenses have gone down. And, even so, the buying power of the people has been compromised. It is not just the individuals, several businesses too have been badly hit by the pandemic and the state of lockdown that half the world is in, right…

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Productivity During Lockdown: How IMZians Are Making The Most Of Work From Home?

Admin
Productivity During Lockdown: How IMZians Are Making The Most Of Work From Home?

Exactly 45 days ago, the IMZians reported to work at 10:00 AM just like on any other day. Till afternoon, everything was normal. Well, as normal as it can be, in a buzzing digital marketing agency! And, then, around 6:00 PM, something very different happened. All of us were summoned to the conference room and told that we’d be working from home from now onwards, given that the pandemic COVID-19 is on the rise. Honestly, at that time none of us had a clue how well or for how long…

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