Before COVID-19, brands and businesses were already in the process of creating a digital presence. During the pandemic, the shift to digital might be more formidable from ever before. The fact that there has been a 100% increase in online sales in India in the past few months bear testimony to the same. The Increasing Dependence on Digital as a Marketing Medium The pandemic has made us more and more dependent on the digital medium to meet our daily needs. From groceries to luxuries, everything is being purchased online nowadays….

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You may think you are, but there are so many loopholes in your local digital marketing strategy! And no, we are not the ones saying this, the Forrester folks are! In a recent survey conducted by Forrester, it was noted that, for 77% of multi-location brands, there were several ‘untapped opportunity’ in their local digital marketing strategies. To translate it in lay terms, this would mean lost opportunity for precious business! Nobody ever wants that, but then, executing digital marketing strategies for brands (especially multi-national brands) at a local level…

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You want your brand to rock on roll on social media platforms, don’t you? Well, you are not the only one! All brands and businesses, big and small, and marketers (literally anyone who hasn’t spent the first half of 2020 under a rock) are taking interest in social media marketing. Celebrities, influencers, bloggers, content creators, online video streaming platforms, national and international brands—- everybody wants their share of attention on social media! Are you wondering why? We bet, you already know the answer to this one! It’s because the COVID-19…

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If you are a business or a brand owner, then you are already aware of how the pandemic is influencing consumer behavior. Right now, the consumer is trying to save up every last penny, and isn’t too thrilled at the idea of having to spend. But, they are active online, and they are constantly interacting with your ads, e-mails and other communications. They are doing so as visitors, and not as customers. They are only clicking and viewing, and not doing much else. If this is the concern that you…

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During the initial outbreak of the pandemic, when the whole world was under a lockdown situation, many brands and businesses withdrew their marketing initiatives, and planned on cutting down budgets. Turns out, that wasn’t one of the best moves! A lot has changed during the pandemic, including our approach to marketing. In fact, in a situation like this, you should invest more in marketing your products and services, but not in a way you are used to. Your marketing agenda now needs to shift gears from ‘how to sale more’…

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The COVID-19 pandemic has had an adverse impact on multiple industries, but none has taken the blow as hard as the Travel & Tourism and the Hotel industry. Even though we are in the middle of unlock 2.0, it does not look like tourism is going to pick up any time soon. As a result, it may take time for business to pick up for the hotel industry as well. But, things are eventually going to fall into place. Now is the time to get ready for the comeback. How…

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The COVID-19 pandemic has changed our definition of normal. It has changed the way the companies conduct business, and marketers promote brands. When it comes to digital marketing, things have changed too. While paid search marketing has lost a little bit of its charm under the present circumstances; SEO is back to digital marketer’s good books. The Impact of COVID-19 on Search Traffic Some would say, Search Engine Optimization (SEO) has now become more essential than ever because the COVID-19 crisis has spiked up the internet use. But, that’s not…

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According to a study conducted by Forbes, brands and businesses are going to rely more on their digital marketing strategies to crawl out of the aftermath of the COVID-19 pandemic. In fact, the study shows that the digital spends of brands and businesses have already gone up in the past few months, despite the fall in revenue. If you are a brand or a business owner, you should follow suit. Irrespective of what you have been doing so far, you should shift your marketing budgets, and invest more in the…

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Are you looking forward to upgrade your skill set? Or perhaps, you are looking for a career change altogether! Either ways, if you are planning to choose a career in digital marketing, you are on the right path. Let us tell you why! We live in ‘interesting times’. The COVID-19 pandemic has created a havoc in all of our lives; it has risked the livelihoods of many. But, it has also taught us to be resilient and to think out of the box. In India, we are already in the…

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