“Social media is changing the world, and we are all here witnessing it”- Ian Somerhalder
The year 2020 has been quite a whirlwind so far. Social media marketing trends change every year, and 2020 has got some significant ones as well.
Many companies have jumped on to the bandwagon of new trends of 2020 social media marketing. Social media is one of the most powerful marketing tools for brands to increase their reach. Here, we are going to talk about some of the most significant and effective social media marketing trends of 2020. So, let’s get right into it.
1) Its Stories Time
Nowadays, people do not pay much attention to long posts. After all, when we are piled up with working and slowly adjusting to remote working due to the pandemic, our attention span has decreased. It is all about tapping through stories of Facebook, Instagram, Snapchat, and recently introduced LinkedIn stories.
- Stories are short, crisp, and stays for a short period.
- They can catch your attention within a blink of an eye.
- Brands can communicate with their customer base via stories. They have features that help brands to engage with their consumer base.
2) Instagram to Remove Likes
One of the biggest buzz in the social media marketing world. Instagram, which is one of the biggest social media platforms, has brought up the possibility to remove the likes feature for Instagram posts. They tried this proposal in beta form and may go for the change globally soon.
But why? Why would Instagram remove one of its most basic features? The logic that they have given is that likes dictate one’s social value, and that kind of validation is toxic to people’s mental health. Effect of The Social Dilemma, is it?
3) Reel It In!
Instagram Reels are the next big thing after the TikTok ban. This is where influencer marketing comes in, as well. Insta reels are blowing off the roof as they are short, crisp, and profusely engaging. Let’s accept it; they are quite addictive as well.
Now Instagram reels are mostly dancing, music, and other creative stuff mostly. But how can businesses take advantage of reels?
One can make behind the scene videos, staff-meet up reels, and more professional yet creative content. Video content features, such as stop motion videos, are becoming popular in the business world. So, if you are planning to jump on this new trend, reel it in!
4) Video Content
If you are always on social media, you would know the relevance of video content marketing over other forms of marketing. Video marketing is going to dominate for the rest of the year as it has since the beginning.
Video contents are short, creative, engaging, and have the potential to go viral. According to , by the year 2022, more than 80% of online content will be in the form of videos.
Conclusion
So, which social media trend of 2020 can have the biggest impact on your brand?
Well, to be speaking the truth, social media is always changing. So, the answer to the question is to keep up.
Due to the pandemic, social media platforms have hit the peak of marketing. Social media trends will keep evolving over time, but one trend that will stay forever is the benefit of social media that one can use to build trust and create a concrete relationship with its customer base.
Are you looking for ways to stay ahead of the curve, observe the upcoming trends, and achieve success in social media marketing? Our experts are here to bring out the best of your brand with lucrative social media marketing that will fetch you a soaring ROI rate and audience reach. Get in touch with us today.
Give us a call on 91 22 2368 8998 or drop a mail at info@imzmediasolutions.com.
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