The Impact of Covid-19 on Ad Spends, And Here’s what You Can Do about It

Admin
The Impact of Covid-19 on Ad Spends, And Here’s what You Can Do about It

We are in the middle of a global crisis. The Covid-19 pandemic has confined us to our homes. It has also confined our budgets when it comes to digital marketing. The end consumer is home-bound, and is saving up for the times that lie ahead. So, expenses have gone down. And, even so, the buying power of the people has been compromised. It is not just the individuals, several businesses too have been badly hit by the pandemic and the state of lockdown that half the world is in, right…

Read More

5 Tips to Help Improve Your Click-Through Rate for Google Ads

Admin
5 Tips to Help Improve Your Click-Through Rate for Google Ads

If you are new to Pay Per Click (PPC) advertising or you are unhappy with the current click-through rate (CTR) of your Google ads; then, this article is for you. Running a business online is not an easy feat especially when you are pitted against industry giants with an endless advertising budget. If you are a small-to-medium sized company, don’t give up your hopes of ranking on the first page of Google just yet. It’s true; even with excellent SEO strategies; it may take months or even a year to…

Read More

How to Make the Most of a Small PPC Budget?

Admin
How to Make the Most of a Small PPC Budget?

Having a low PPC budget is not the end of the world. When you are on a low budget, you have to maximize your resources. The smart thing to do will be to spend it on necessary things. Here are 5 things you can do to make the most of a small PPC budget: Set your expectations straight- Do the math before you start with your campaign. Set a budget for monthly spends. Figure out the cost per click, and determine the number of clicks you are likely to get for…

Read More