The COVID-19 pandemic has turned the world upside down. It is a difficult time for all businesses; but especially for small businesses. The small businesses have to strive extra hard to get in touch with their customers; and they have to be mindful about budgets too. Under present circumstances, digital marketing could be your savior. Digital is not only fast and hard-hitting, it is also pocket-friendly as compared to other mediums. With the social distancing and work from home norms in place, people spend more time online these days. With…

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The world is in the middle of a global crisis. Of course, there is chaos and confusion all around us, due to the pandemic. But, we human beings are pretty resilient. And, at this point in time, if there is anything you can be sure about, it is this: we will pull through this together. This too shall pass! The COVID-19 pandemic has forced us to stop dead on our tracks, and take a good, hard look at our priorities and lifestyle choices. It has re-connected us with to all…

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As the COVID-19 continues to spread across the world, more and more people find themselves working from home. Those who enjoy working from their own space, and have the right infrastructure, working from home is a real blessing. They can now spend more time with their parents, spouses, children and pets. But, for those who do not have the right infrastructure or those who live in distractive environment, working from home will take some easing into. If you are one of those people, this blog post is for you. In…

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Exactly 45 days ago, the IMZians reported to work at 10:00 AM just like on any other day. Till afternoon, everything was normal. Well, as normal as it can be, in a buzzing digital marketing agency! And, then, around 6:00 PM, something very different happened. All of us were summoned to the conference room and told that we’d be working from home from now onwards, given that the pandemic COVID-19 is on the rise. Honestly, at that time none of us had a clue how well or for how long…

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Most small businesses have low digital marketing budgets. But, don’t let that hold you back. It is not mandatory to have a massive budget to reap the benefits of digital marketing. The important thing is how you allocate your budget across channels. As per research, businesses that allocate 42% of their marketing budget to online marketing are expected to grow by more than 40% in the next couple of years. In this blog post, we will tell you how to come up with online marketing strategies for small businesses.  Given…

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Business in an investment. To run a smooth business, you must invest in the right people as much as in anything else. Hiring the wrong people can slow you down, and choosing a wrong digital marketing agency to promote your business online can squash your growth, leaving you really, really drained. It is more like entering a bad marriage; one that will swiftly and inevitably culminate into to a painful divorce. Want to save yourself a heartbreak? Make sure you do these following things before you hire a digital marketing…

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From the smallest local business to the biggest international players, everybody wants digital marketing solutions to enhance visibility and reach. The more brands and businesses enter the digital domain, the stiffer the competition gets. Everybody wants to be on the first page of Google. In the rush to rank, what we tend to forget is: This is not an overnight process, and as fascinating as digital marketing is, it is not a miracle. Once you come up with an effective digital marketing strategy for your business, you have to analyze…

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