Branding

Digital Transformation and How These Brands Are Acing It

February 21, 2020October 5, 2020 Admin

In the realm of digital marketing, change is the only constant. Things are continuously evolving and innovating. For brands, businesses and digital marketers it is quite a task to stay on the top of these changes. In the marketplace, some brands out-perform others, some businesses grow exponentially while others don’t and some marketers nail their careers in digital marketing while others don’t. What, do you think, makes a difference? If you ask us, as a digital marketing agency, what is the secret to our success, we’ll tell you: it is…

Top Branding Trends That Businesses Should Follow in 2020

February 14, 2020October 5, 2020 Admin

The modern consumer is daily exposed to an overdose of advertising. There’s a billboard flashing at every corner, a banner ad on every website, sponsored ads on social media feeds and so on. The modern consumer cannot watch a movie at the theatre or listen to their favourite podcasts without being exposed to ads. The same thing happens when they browse online. As a result of this excessive exposure to marketing messages, consumers have become desensitized to the idea of trusting anything that a faceless logo is telling them. If…

How to Create a Smooth Customer Experience in 2020?

November 15, 2019August 26, 2020 Admin

Among marketers and brand managers, the term customer experience is thrown around a lot. But, what does it mean? And, where does it even begin? Well, customer experience may include a lot of elements, but everything boils down to the perception that consumers have about your brand. And, it begins from the moment a consumer starts interacting with your brand. Everything you do as a brand plays a role in shaping up the consumer experience, and that includes the messaging you use, your products and services, your sales process, your…

4 Creativity Traps That Brands Fall Into And How To Avoid Them?

October 4, 2019October 5, 2020 Admin

Every business aspires to become a brand. It wants to have its own identity. But building a brand that is relevant, outstanding and differentiated is no easy feat. It takes constant effort. It requires engaging campaign strategies and brand storytelling. And, a need to constantly rediscover oneself to meet consumer needs. To build your brand and make a lasting impression on your TG’s mind, you need to be perpetually creative. But, it can get tiring at times. And, it’s easy to fall into a trap. Here are 4 creativity traps…

How to Tell a Compelling Brand Story?

September 6, 2019October 5, 2020 Admin

Forget how, let’s start with why. Why should you take the trouble of narrating your brand story? For heaven’s sake, where are those good, old, simple marketing days where you could just catch hold of a potential buyer and shout out the product attributes to him? Well, those days are gone. And, they are gone for good. Today’s marketplace is overcrowded and over-competitive. And, thanks to the advent of internet, buyers have complete control on when, why and how they want to read content and view advertisements. Bombarding them with…

Start With Your Brand, Your Product Will Follow

July 19, 2019October 5, 2020 Admin

Have you ever been to a Big Bazaar on a Sunday morning? When you get bored with your list; it’s fun to watch your fellow shoppers struggle with theirs. It’s amazing how some will pick a Colgate over Pepsodent. Some others will pick up a Dove over a Lux, and the more sophisticated ones will reach out for a Bodyshop. When you see a Johnson & Johnson and a Huggies in the same cart; you know that someone has just had a baby. When you see a cart loaded with…