Search Engine Optimization

SEO during COVID-19: A Cost-Effective Investment in the Future of Your Business

May 6, 2020October 5, 2020 Admin

The COVID-19 crisis has had a tremendous impact on consumer behavior, search patterns, media consumption habits and budgets. The times are different now, and in order to survive, businesses have to re-think their SEO strategies. You may be thinking to yourself, ‘why should I invest in SEO during COVID-19’? And, that’s a very valid question. Especially during the pandemic, when brands and businesses have taken a bad hit. We’ll tell you why investing in SEO during COVID-19 maybe a good idea for your business. The thing is, between January and…

10 SEO Ranking Factors: Why Your Website Isn’t Ranking & How to Fix It

February 28, 2020October 5, 2020 Admin

Is your website not ranking? Perhaps, your website has been penalised by Google. Or, maybe the rank drop is due to a new Google update. Now, this can get a bit technical but we’ll break it down for you. SEO requirements may change every with new Google updates. Staying on the top of all the SEO ranking factors is quite a task, even for SEO experts. But, you don’t have to be an expert to realize that every time there’s a drop in your website ranking, it impacts your business…

SEO Mistakes That’s Holding Your Website Back – Part 2

February 7, 2020October 5, 2020 Admin

This post is about 16 common SEO mistakes that even experts make (and you may be making them too), which is holding back your website. So, let’s get started. For easy reading, the post has been split into two parts. Part 1 contains the first 8 SEO mistakes. To read part 1, click SEO Mistakes That’s Holding Your Website Back – Part 1. Not optimising for site speed: Page speed is important for user experience. It matters to both Google algorithms as well as to your users. Slow page speed…

The Fundamentals of Developing an SEO Friendly Website

January 13, 2020October 5, 2020 Admin

Having an SEO friendly website can help to improve your SERP ranking. If your website ranks higher in the search engine results page, it will grant your business better visibility. But, when it comes to designing an SEO friendly website, most businesses consider implementing SEO tactics only after the website goes live. That’s where they go wrong. The best way to create an SEO friendly website is to bring an SEO expert on board right at the beginning. By involving the SEO team from the initial stage, you will be…

SEO Mistakes That’s Holding Your Website Back – Part 1

January 8, 2020October 5, 2020 Admin

Search Engine Optimization (SEO) is multifaceted and complex to grasp. Even, SEO experts find it challenging to keep up with new and upcoming SEO trends. If you are new to the whole thing, it is obvious that you will make several SEO mistakes while setting up and sailing your company’s website. As a brand or a business owner, you must understand that SEO errors cost you deeply, in terms of time and traffic. This blog post will help you learn from your mistakes and rectify your SEO errors as soon…

How Long Is Too Long When It Comes To Writing SEO Content?

November 22, 2019August 26, 2020 Admin

If you are a blogger, a content writer or an SEO specialist you may have spent hours researching the perfect length of SEO content. Some will tell you to keep it short because readers have a short attention span. Some will tell you: the lengthier the SEO content, the better it is. It gives you more opportunities to optimize it. Well, none of these perceptions are incorrect. None of them are entirely correct either. And while SEO content writing is no rocket science; it cannot be simply defined in terms…

How to Optimise Your Website for Search Engines?

September 13, 2019September 14, 2023 Admin

So you are an entrepreneur, and you are on the fence about building your business website? We will save you some time. Yes, you need one. And, and a rather good one that too! Without a professionally designed, eye-catching, lead-capturing, sales-spiking, brand-building website, you will not be able to expand your business desirably or maximize your ROI. But, having your website is only half the battle won. To win the rest half you have to optimize it for the search engines. Here are 4 ways in which you can optimize…

SERPs Success: An #SEO Game Plan for Impatient Marketers

June 2, 2016January 18, 2023 Admin

SEO is a long-term strategy. You have to work hard to develop a body of highly optimized content for readers, and then you have to make efforts off-site to prove the relevance and authority of your website to search engines. For the impatient marketer just starting out with their SEO strategy, the task can seem less than worthwhile. If this sounds familiar – and you need some quick SEO wins – this blog post is for you. Here’s an eight-step SEO game plan for impatient marketers. Step 1: Make Sure…