If you are a blogger, a content writer or an SEO specialist you may have spent hours researching the perfect length of SEO content. Some will tell you to keep it short because readers have a short attention span. Some will tell you: the lengthier the SEO content, the better it is. It gives you more opportunities to optimize it.
Well, none of these perceptions are incorrect. None of them are entirely correct either. And while SEO content writing is no rocket science; it cannot be simply defined in terms of too long or too short. There are other aspects to writing SEO content.
In this blog post, we will tell you about the optimum length of SEO content. We will also talk about other elements of SEO content writing strategy that can positively impact search engine rankings. So, stay with us!
Good SEO Content Writing vs. Bad SEO Content Writing
Irrespective of length, there is good SEO content, and then there are the bad ones. Before we delve deep into deciding the optimum length of SEO content, tell us first take a look at what a good SEO content looks like. Shall we?
Good SEO content should be high-quality, educational and resourceful. It should create value for the user; it should answer their questions, and give them the information they seek. And, this is impossible to achieve with half-baked content pieces.
If you can write substantial content carrying evidence and facts from authority entities on a topic, and still wrap it up in 200-500 words, then well and good. But research has it that, SEO content that ranks on the 1st page of Google is long and well-optimised with SEO keywords.
But, the important thing to note here is: these content pieces are not ranking because of their length. They are ranking because they are substantial. And, this brings us to our second point.
Focus On Quality over Quantity
Too many people put way too much emphasis on word count. You may write a 5000-word article on a particular topic. But unless you explore the length and the breadth of the topic in-depth in these words, it will not hold any meaning for the user. If it does not mean anything to the user, then it holds no meaning for search engines either.
So, quit saying the single thing in different ways in your blog posts and website content. Quit stuffing content pieces with keywords. Instead, do detailed research on the topic you are writing about. Put yourself in the shoes of the user, and figure out what they are looking for, and what are their real questions. Answer them in your SEO content, keep it simple, quote authorities and showcase relevant facts and figures to add weight and credibility to your content. The idea is to give users the information that they want, regardless of how many words it takes to say it.
Should You Hire An Expert Or Write It Yourself?
Let’s assume that we are talking about your business blog. You may want to do it yourself because you know your business better than anyone else. Also, hiring an expert will mean monetary investment.
But think about it: Do you have the time to carry out extensive research? Do you have the time and the expertise to weave one beautifully written word into another to tell a story? Do you have the technical know-how to optimize your content for the search engines? For, it takes time and expertise to write good SEO content and come up with a content marketing strategy. If you are not paying for it with money, you are paying for it in terms of time and lost website traffic. Don’t wait for your competitors to capture your leads, contact us now!
About IMZ Media Solutions
Born on 27th November 2008, we have bloomed to become a focused, driven-by-data performance agency. Over the last decade our hard-hitting, ROI centric approach has helped our clients, big and small, to achieve their online marketing goals. We combine creativity with performance to offer a gamut of digital marketing and branding services to our clients.
To get in touch with us, you can call us @ +91 22 23682245/8998 or write to us at info@imzmediasolutions.com.
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