Importance of Google Analytics in your Digital Campaigns

In this digital era, it has become quite elemental for every organization to create a website and make a prominent digital footprint. However, your responsibility does not end there. Besides this, you will also need to upgrade and analyze it regularly. 

Hence, to get more insights into your site and its behavioural approach, you will need to use Google Analytics. It does not only offer you the necessary details on your website but helps you in strategizing your next step as well. So, here, we are going to shed light upon the Google analytics importance and its advantages in the vast universe of business. 

  • Learn More About Your Traffic Channels 

Almost 55% of organizations in the world use digital marketing Google analytics to evaluate their web traffic. With the application, you can measure the user interaction, the amount of traffic received (per day), and the purpose of the consumers visiting your site. To learn more in this aspect, you will need to keep an eye on the below-mentioned parameters:

  • Social media-based traffic 
  • Organic traffic 
  • Paid search-related traffic 
  • Email-based traffic 
  • Referral traffic 

These options will be available on the analytics tool’s acquisition channel report. 

  • Analyze Your Site Content 

Upon entering your website, the consumers or users will read through various pages like products, services, etc. This is yet another aspect where Google analytics in digital marketing shines brightly.  With the help of this tool, you can keep a check on the number of time viewers are spending on your page.

It will help you to learn more about the performance of your content and update them as per requirements. The analysis will be done through different types of pages. These are –

  • Content page 
  • Home page 
  • Exit page 
  • Product page 

The metrics, which are going to be used by the Google Analytics tool, are –

  • Pageviews 
  • Page value 
  • Entrances 
  • Bounce rate 
  • Monitoring Your Consumers 

The importance of Google Analytics can be quite prominent in the aspect of monitoring your audience as well. It can track the records of the users over weeks, months, and years. Then, it will segregate them into different cohorts to specify their visiting frequency. This way, you can find out the group of people who are more interested in your products. 

The groups will be made based on –

  • Users’ behaviour 
  • Their comments on your blog posts 
  • Frequency of visits 
  • Interests in specific services 
  • The number of purchases made through your website 


The importance of Google Analytics for business has become almost undeniable at this point. If you can use it properly, then no one can stop you from becoming the leader of your business industry. However, the tools used by Google Analytics are continually evolving. Thus, if you are not a tech-aficionado, then it might be a bit difficult for you to employ it properly on your system. 

So, if you are seeking professional help in this aspect, then look no further than IMZ Media Solutions. With our steep know-how and proficiency in the field, we can help you to improve your SEO and boost your digital visibility. 

Call us on 91 22 35612980 or send a mail at to know more about our offerings.