Most small businesses have low digital marketing budgets. But, don’t let that hold you back. It is not mandatory to have a massive budget to reap the benefits of digital marketing. The important thing is how you allocate your budget across channels. As per research, businesses that allocate 42% of their marketing budget to online marketing are expected to grow by more than 40% in the next couple of years. In this blog post, we will tell you how to come up with online marketing strategies for small businesses. Given…
Read MoreDigital Marketing Trends That Will Rule In 2020
The realm of digital marketing is always changing, and constantly evolving. As a digital marketing agency, we kicked started the new year with a new enthusiasm and brand-new curiosity. It is that time of the year when our experts review digital marketing trends for the whole year. It gets us really excited to predict current digital marketing trends and identify new ones that will rule in 2020. Aren’t you a little bit curious too? We hope you are. Given below is a list of digital marketing trends that are likely…
Read More5 Tips to Help Improve Your Click-Through Rate for Google Ads
If you are new to Pay Per Click (PPC) advertising or you are unhappy with the current click-through rate (CTR) of your Google ads; then, this article is for you. Running a business online is not an easy feat especially when you are pitted against industry giants with an endless advertising budget. If you are a small-to-medium sized company, don’t give up your hopes of ranking on the first page of Google just yet. It’s true; even with excellent SEO strategies; it may take months or even a year to…
Read MoreThe Fundamentals of Developing an SEO Friendly Website
Having an SEO friendly website can help to improve your SERP ranking. If your website ranks higher in the search engine results page, it will grant your business better visibility. But, when it comes to designing an SEO friendly website, most businesses consider implementing SEO tactics only after the website goes live. That’s where they go wrong. The best way to create an SEO friendly website is to bring an SEO expert on board right at the beginning. By involving the SEO team from the initial stage, you will be…
Read MoreSEO Mistakes That’s Holding Your Website Back – Part 1
Search Engine Optimization (SEO) is multifaceted and complex to grasp. Even, SEO experts find it challenging to keep up with new and upcoming SEO trends. If you are new to the whole thing, it is obvious that you will make several SEO mistakes while setting up and sailing your company’s website. As a brand or a business owner, you must understand that SEO errors cost you deeply, in terms of time and traffic. This blog post will help you learn from your mistakes and rectify your SEO errors as soon…
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