Think of your current marketing campaign: what does success look like to you? Do you want to reach a targeted – but engaged – audience and achieve a high conversion rate? Or do you want to get your brand out there with a big bang viral strategy that scores impressions and ramps up your follower count? Your campaign goals will determine whether you need to collaborate with an influencer, what kind of influencer you should build a relationship with, and if you’re aiming for a wide reach (popularity) or depth…
Read MoreSERPs Success: An #SEO Game Plan for Impatient Marketers
SEO is a long-term strategy. You have to work hard to develop a body of highly optimized content for readers, and then you have to make efforts off-site to prove the relevance and authority of your website to search engines. For the impatient marketer just starting out with their SEO strategy, the task can seem less than worthwhile. If this sounds familiar – and you need some quick SEO wins – this blog post is for you. Here’s an eight-step SEO game plan for impatient marketers. Step 1: Make Sure…
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