ORM- Online Reputation Management in Digital Marketing

ORM- Online Reputation Management in Digital Marketing

online reputation management in digital marketing

No matter how well you are providing your services, it would be almost impossible for you to avert negative feedback. However, that’s completely normal, as there will also be some people who intend to be your well-wisher and write positive reviews. Nevertheless, to know more about both encouraging and discouraging comments, you will need to implement some form of a reputation management system. This is where ORM comes in.  

In today’s world of business, word-of-mouth marketing strategy has become very prominent. According to BrightLocal, almost 88% of people tend to trust online reviews (provided by real users) more than anything else. 

Hence, if you do not manage the negative comments on your site regularly, then they might leave a sour taste from your potential client’s point of view. If you want to know more about online reputation management in digital marketing and social media, keep reading. 

Why do You Need Online Reputation Management for Social Media Platforms?

The internet, these days, has become an easily accessible medium for everyone. Thus, most people try to find out everything about an organization online. If you have any negative statement written down on any of your social media pages, then it might prompt your brand value to fall. Here are some of the aspects that you need to keep in check to boost your online reputation higher. You can also hire an ORM service provider to take this responsibility in your place. 

  • Follow the reviews provided by your customers. 
  • Improve digital footprints to increase your overall visibility on social media 
  • Gain the trust of your customer -base by responding quickly to their comment 
  • Try to send your consumers personal texts to learn more about their queries. 

How to Improve Your Social Media Reputation through ORM? 

By implementing ORM service modules, you can increase your reputation on social media quite massively. Here are some tips that can help you to get started promptly. 

  • Respond to Everyone

Both the negative as well as the positive comments on Facebook, Twitter, or Instagram, deserves a proper response. If someone is sharing their bad experience, then it becomes your responsibility to offer a solution to their issue. 

Nevertheless, if they still keep using an aggressive and informal tone, then be sure to communicate with them via personal message, to address the core problem. The following are a few things that you should do while responding to one of your consumers. 

  • Read the whole problem properly and then offer a solution. 
  • Provide a proper place to let them voice their issue. 
  • Keep an eye on the status of their order or service. 


  • Encourage Them to Provide More Reviews

By encouraging your audience to provide more social media reviews, you can build up a remarkable reputation base almost promptly. Here are some ways that can help you in promoting the viewers to do so. 

  • Use clickable images 
  • Opt for CTA-based photos 
  • Share linked posts 


Maintaining proper visibility on social media platforms and keeping your consumers’ content can be quite daunting in the era of cutthroat competitiveness. Hence, managing your organization and maintaining the ORM system can seem like a burden at times. You would eventually need the assistance of experts who are well aware of ways to protect the image of your company at all costs.

At IMZ Media Solutions, we have an adept and skillful team of experts who understands the importance of ORM in digital marketing and, thus, can manage it efficiently. So, if you are looking for an outright expert to help you out, then be sure to get connected with us.

You will not be disappointed. 

Call us on 91 22 35612980 or send a mail at info@imzmediasolutions.com to know more about our offerings.