Business in an investment. To run a smooth business, you must invest in the right people as much as in anything else. Hiring the wrong people can slow you down, and choosing a wrong digital marketing agency to promote your business online can squash your growth, leaving you really, really drained. It is more like entering a bad marriage; one that will swiftly and inevitably culminate into to a painful divorce. Want to save yourself a heartbreak? Make sure you do these following things before you hire a digital marketing…
Read MoreCommon Digital Marketing Problems and Their Solutions
From the smallest local business to the biggest international players, everybody wants digital marketing solutions to enhance visibility and reach. The more brands and businesses enter the digital domain, the stiffer the competition gets. Everybody wants to be on the first page of Google. In the rush to rank, what we tend to forget is: This is not an overnight process, and as fascinating as digital marketing is, it is not a miracle. Once you come up with an effective digital marketing strategy for your business, you have to analyze…
Read MoreHow to Optimise Your Website for Search Engines?
So you are an entrepreneur, and you are on the fence about building your business website? We will save you some time. Yes, you need one. And, and a rather good one that too! Without a professionally designed, eye-catching, lead-capturing, sales-spiking, brand-building website, you will not be able to expand your business desirably or maximize your ROI. But, having your website is only half the battle won. To win the rest half you have to optimize it for the search engines. Here are 4 ways in which you can optimize…
Read MoreHow to Tell a Compelling Brand Story?
Forget how, let’s start with why. Why should you take the trouble of narrating your brand story? For heaven’s sake, where are those good, old, simple marketing days where you could just catch hold of a potential buyer and shout out the product attributes to him? Well, those days are gone. And, they are gone for good. Today’s marketplace is overcrowded and over-competitive. And, thanks to the advent of internet, buyers have complete control on when, why and how they want to read content and view advertisements. Bombarding them with…
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