Think of your current marketing campaign: what does success look like to you? Do you want to reach a targeted – but engaged – audience and achieve a high conversion rate? Or do you want to get your brand out there with a big bang viral strategy that scores impressions and ramps up your follower count? Your campaign goals will determine whether you need to collaborate with an influencer, what kind of influencer you should build a relationship with, and if you’re aiming for a wide reach (popularity) or depth…

Read More