Step by Step Guide To Build a Brand on Social Media

Actionable Strategies For Social Media Branding

If you have digital footprints, you already have a brand presence online. With the right social media strategy, you can build your brand further. We can create your unique brand tone, you can improve your brand awareness, and you can build up a steady stream of followers who will engage and interact with your brand. You can generate leads, and boost sales too.

The best thing about social media marketing is: it allows brands to get personal and communicate with audiences one-on-one. In fact, most brand evangelists are born on social media. So, wondering how to build your brand on social media? Here’s a step by step guide.

Step 1: Define your audience– Before you start building your brand on social media, narrow down your audience, and clearly define the segment that you want to target. Or else, you will be wasting your time and money. You may still end up with tons of likes, comments and shares but none that truly matters to your business. Now, while you are in the process of defining your target audience go as in-depth as you can. Decide on parameters like gender, age, location and profession, among others.

Step 2: Understand different platforms– If you have the budget, you may promote your brand on all social media channels. But depending on which industry you belong to, and who your target audience is; some channels are likely to work better than others. For example, if you are a B-to-B company, LinkedIn may work the best for you. So, we suggest that you take the time to understand how each of the platforms are, and strategically decide what will work best for you. Then, you can customize a branding strategy for the social media platforms most relevant to you.

Step 3: Look up on influencers- Dig up the influencers relevant to your industry, and follow them closely. It will give you an idea about the kind of content that appeals your target audience. Also, working together with social media influencers is a good way to build brand awareness among the masses. Influencer marketing is based on relationships. Start by identifying the influencers in your niche and establish positive relationships with them.

Step 4: Come up with a content calendar– To build up your brand on social media, you need a sound content strategy. You can choose different content buckets, depending on your products and services. Some of the posts will be entertaining and inspirational, while others are sales and ROI driven. By having a content calendar in place, you will know what to post and when. You can schedule your posts ahead of time, to avoid any last minute rush.

The Conclusion

To build a brand on social media, you need a distinct brand voice, strong messaging, a fool proof marketing strategy, and extensive knowledge about the different social media platforms. No one knows your brand like you do, and no one knows the medium like we do. So, let’s combine forces together, and build the most epic brand on social media. Are you ready for the experience? We are.

We are IMZ Media Solutions. Over the last decade our hard-hitting, ROI centric approach has helped our clients, big and small, to achieve their online marketing goals. Our experts will provide you with all-inclusive social media strategies devised to reach your target audience, showcase your products/services, build a strong relationship with your audience and increase engagement levels.

To get in touch with us, you can call us @ +91 22 23682245/8998 or write to us at

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