Top 5 Content Marketing Tactics That You Should be Aware Of

Top 5 Content Marketing Tactics That You Should be Aware Of

Content Marketing Strategy

Due to its prominence in driving web traffic, the attempt to use content marketing has become quite usual among organizations. However, almost 63% of them do not have a documented stratagem regarding this aspect. Thus, most of their efforts often go amiss.

Has the content marketing schemes of your company misfiring as well? Well, then, you have come to the right place. Here, we are going to talk about some of the tricky tactics that can skyrocket your content marketing strategies. Let’s jump right into it!

  1. Guest Blogging

Honestly, guest blogging is probably one of the best ways to attract web traffic back to your website. It can help you to raise awareness about your corporation and brands. Moreover, with it, you can also draw inbound links on your site. It will aid you in building trust and get new subscribers or potential clients too.

Here are some suggestions that, as a guest blogger, you should keep in mind –

  • Find out the correct websites to offer your contribution.
  • Give a proper response to the shares and comments.
  • Do not always go for niche content.
  • Try to promote your write-up for lead generation.

However, there is a hitch. Around 79% of editors consider guest posts to be highly promotional, which, in turn, affect the general tonality of the blog. So, make sure to be wary about this statistic.

  1. Use Visuals

Using photos or infographics can improve the overall vibe of a write-up. It can make everything look much more appealing and ease up the meaning of the content for the reader. Moreover, it also helps you to get out of the “generic writing” persona and make it easier for you to stand out among the crowd.

The following are some of the visual contents that you should use on your content regularly –

  • Infographics
  • Graphs
  • Charts
  • Relevant images
  1. Target the Right Audience

When you are creating content for your website, make sure to keep your target audience in mind. Contents can help you generate a lot more leads than usual if you can attract the right readers.

Hence, be sure to check the products or offerings of your organizations are getting sold the most and make it a niche for your write-up. Once you fetch enough readers, you can try out some new topics or write about things to produce more traffic.

  1. Be Consistent

Did you know that almost 60% of people create around one piece of content every day? If you are aiming to be the best in the business, then you should follow the same path. Being consistent and delivering high-quality writing makes the whole content marketing strategy much easier by –

  • Keeping your readers engaged
  • Making them stay on your website for a while
  • Prompting them in subscribing



The pointers that we have mentioned above might seem a bit obvious at first look. However, they are, indeed, pretty productive if used properly. The content marketing industry can be confusing as new trends and technologies are evolving now and then.

So, if you feel that you need an expert to look into content marketing for your business to flourish in the competitive market, then IMZ media solution is here to help.

We have several professionals in our team who can help you edge over your competitors when it comes to content marketing and other digital needs.

Call us on 91 22 2368 8998 or send a mail at for more details.