According to a study conducted by Forbes, brands and businesses are going to rely more on their digital marketing strategies to crawl out of the aftermath of the COVID-19 pandemic. In fact, the study shows that the digital spends of brands and businesses have already gone up in the past few months, despite the fall in revenue. If you are a brand or a business owner, you should follow suit. Irrespective of what you have been doing so far, you should shift your marketing budgets, and invest more in the digital channels.
Wondering why you should do that? You don’t have to take our word for it. Read on, and let the present situation explain itself.
Traditional Marketing Mediums Have Been Incapacitated By the Pandemic
Due to the COVID-19 pandemic, which restricts human contact and mobility, the power and the reach of the traditional marketing mediums have been compromised largely. The disappearance of channels related to live events and conferences pose a great challenge for brands and businesses. Now, add to that the increasing barriers of face to face business; and you will understand why brands and businesses are relying more on digital marketing.
Why Small Businesses Are Increasing Their Digital Spends: Small to medium sized businesses usually depend a lot on word of mouth marketing. But, for the word to get around, you need customers to come in. And, where are your customers right now? Most of them are staying put in their homes and waiting for the pandemic to pass by. They are working from home, shopping online, streaming on Netflix, and spending way more time on social media platforms than in the physical world.
Most small and medium-sized businesses are coming to terms with the changes in consumer behavior caused by the pandemic; they are coping with it by turning to social media channels to start a conversation. Also, local listings for small businesses have become extremely important during these times. If you are a small to medium sized business owner with a limited budget; you can still maximize your ROI from digital spends. All you need is a little hand to ensure that you invest in the right mediums. Our digital marketing experts are right here to help you with that.
Why Large Businesses and Giant Corporations Are Reallocating Their Advertising Budgets: Large companies are finding themselves in a position of having potentially lost millions through cancelled events. While it may be difficult to salvage the bucks spend in preparation; it is still possible for these businesses to retrieve some to investment owing to insurance and flexible cancellation policies. This leaves them with a sizeable marketing budget, despite the economic slowdown induced by the pandemic. To remedy the situation, and to keep their businesses alive and afloat: these organizations are turning to digital marketing in search of answers!
As a result, companies — including the ones that did not have a Facebook page so far — have started investing in SEO, social media marketing, content marketing and influencer-led campaigns.
If You Are New To The Concept Of Digitally Marketing Your Business, Is It A Good Time To Start?
We live in difficult times; and the key to survival is resilience and adaptability. Perhaps, you are used to going out and meeting customers face-to-face before engaging in business. For you, adaptability would mean opening new channels of communication through your website and social media presence where you can meet customers and build relationships. In the months to come, your prospective clients may be less and less inclined to let you walk through the door and shake hands. Nobody knows how long the pandemic is going to last. So, right now is the best time to start investing in digitally marketing your business.
The Conclusion
Digital marketing solutions for businesses is going to be the way ahead. Digital marketing can give you faster and more real-time results. It can give you key insights about your customer’s behaviors— their psychographics and demographics— that would have been otherwise impossible to attain. If you are new to the whole thing; it may take some time to see the results. But digital marketing for brands and businesses are here to stay!
To get started with digital marketing for your business, or to see better results, get in touch with our experts. We are a digital marketing agency based in South Bombay. Over the last 10 years, we have been able to help our clients, big and small, to maximize their ROI. With our hard-hitting approach, digital expertise, and willingness to adapt; you and I can survive this pandemic together. To know about how we can help you, visit our website @ www.imzmediasolutions.com . To speak to our experts, call @+ 91 22 23682245 or write to us at info@imzmediasolutions.com.
