Creating a Lead-generating Landing Page – An Ultimate Guide

Creating a Lead-generating Landing Page – An Ultimate Guide

Creating a proper lead-generating landing page has become extremely crucial for most businesses in today’s digital world. As per reports, an organization, which has made over 30 pages, can produce leads seven times more than usual. So, do you wish to create a decent landing page to draw more viewers to your website? Well, then, here are some tips that can assist you with the same.

  1. Reduce the Size of the Form Field of Your Landing Page

On average, a form field of a landing page tends to feature around eleven sections. Depending on the topics, it might take an individual around ten to fifteen minutes to fill it up. However, you cannot expect people to wait for that time period and complete the form patiently.

Thus, to boost your overall lead generation, you would have to lessen the number of fields in the form. According to a study, if you reduce around four topics from the chart, you can amplify your conversion rate by almost 120%.

Here are a few other tips that might help you in creating a picture-perfect form for your landing page.

  • Use some eye-catching colors
  • Opt for an easily understandable font
  • Offer an intriguing value proposition
  1. Take Care of the Design

To make the page look more attractive and appealing, many people tend to design them too intricately. It, in turn, reduces the responsiveness of the page and makes it difficult to load. A report suggests that the delay of only one second in loading a page can lower its conversion rate by almost 7%.

So, how are you going to make an impactful landing page design? Here are some tips that might be beneficial for you in this context.

  • Harmonizing the colors of your theme
  • Using easy-to-read fonts
  • Differentiating titles from the paragraphs
  • Employing easy-to-understand symmetry and shapes
  1. Create a Proper CTA

Did you know that around 90% of people tend to read the CTA of your landing page alongside the headlines? Thus, you will need to take care of them, as well. Add some CTAs that will immediately prompt the readers to click on it. Check out the below-mentioned examples to have a better understanding of the context.

  • A registration form (with specific personal details)
  • Free trial of an offering
  • Asking for contact or callback
  • Requesting for a subscription
  • Purchasing a product or service
  1. Add Relevant Assets Tailored to the Target Audience

To make your landing page stand out among others, you will need to add some relevant resources to it. For example, if you usually sell wrenches, then you can add a video on the proper way to use them. It, in turn, can increase the conversion rate of your landing page by almost 86%.

The following are some other assets that you can employ in this aspect –

  • Guides
  • Articles
  • E-books
  • Infographics


Landing pages are a great way to connect with your customer base and fetch conversions. With the tips above, you will have everything you need to create a lead generating landing page. If it gets too overwhelming for you to make, IMZ media solutions can always help you create a super responsive landing page that will fetch you a good amount of leads.

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