2019 - iMz Media Solutions Blog

How Long Is Too Long When It Comes To Writing SEO Content?

November 22, 2019August 26, 2020 Admin

If you are a blogger, a content writer or an SEO specialist you may have spent hours researching the perfect length of SEO content. Some will tell you to keep it short because readers have a short attention span. Some will tell you: the lengthier the SEO content, the better it is. It gives you more opportunities to optimize it. Well, none of these perceptions are incorrect. None of them are entirely correct either. And while SEO content writing is no rocket science; it cannot be simply defined in terms…

How to Create a Smooth Customer Experience in 2020?

November 15, 2019August 26, 2020 Admin

Among marketers and brand managers, the term customer experience is thrown around a lot. But, what does it mean? And, where does it even begin? Well, customer experience may include a lot of elements, but everything boils down to the perception that consumers have about your brand. And, it begins from the moment a consumer starts interacting with your brand. Everything you do as a brand plays a role in shaping up the consumer experience, and that includes the messaging you use, your products and services, your sales process, your…

4 Absolutely Doable Blog Promotion Strategies to Increase Traffic

November 8, 2019October 5, 2020 Admin

Businesses that blog generate 67% more leads than businesses that don’t. 76% of B2B companies rely on blogging to generate leads. But, blogging alone is not enough. Writing useful, authentic, SEO-rich blog posts is half the battle won. To win the other half, you must have a full-proof content marketing strategy in place. When it comes to content marketing, there’s a simple formula that most marketers recommend: use 10% of your time to write a blog and 90% of your time to promote it. Coming from the likes of Joseph…

How to Make the Most of a Small PPC Budget?

October 25, 2019October 5, 2020 Admin

Having a low PPC budget is not the end of the world. When you are on a low budget, you have to maximize your resources. The smart thing to do will be to spend it on necessary things. Here are 5 things you can do to make the most of a small PPC budget: Set your expectations straight- Do the math before you start with your campaign. Set a budget for monthly spends. Figure out the cost per click, and determine the number of clicks you are likely to get for…

How to Know If a Digital Marketing Agency Is Right for You?

October 18, 2019August 26, 2020 Admin

Innovation, innovation and some more innovation: That’s what every brand wants. As a brand, you want to be seen and heard. You want brand evangelists and better ROI. You want to stand out and outrun your competition. More than anything, you want an agency that understands your business just as well as you and work on your digital marketing goals with the same enthusiasm as you. Isn’t that correct? The big digital marketing agencies have strong portfolios and years of expertise. They have more manpower and many of them have…

How to Increase Traffic from Your Business Blog?

October 11, 2019October 5, 2020 Admin

According to HubSpot, the brands and businesses that prioritize blogging efforts will get 13x better ROI than those that don’t. It’s time to wake up and rethink your business blog marketing strategy. In this blog post, we will talk about why blogging is crucial for your business and how to increase blog traffic. And, while we are at it, we will answer some of the most frequently asked questions. So, stay tuned and read till the end! Why is Blogging Essential to My Business? 47% of buyers check out 3-5 pieces…

4 Creativity Traps That Brands Fall Into And How To Avoid Them?

October 4, 2019October 5, 2020 Admin

Every business aspires to become a brand. It wants to have its own identity. But building a brand that is relevant, outstanding and differentiated is no easy feat. It takes constant effort. It requires engaging campaign strategies and brand storytelling. And, a need to constantly rediscover oneself to meet consumer needs. To build your brand and make a lasting impression on your TG’s mind, you need to be perpetually creative. But, it can get tiring at times. And, it’s easy to fall into a trap. Here are 4 creativity traps…

3 Things You Should Do Before You Choose a Digital Marketing Agency

September 27, 2019October 5, 2020 Admin

Business in an investment. To run a smooth business, you must invest in the right people as much as in anything else. Hiring the wrong people can slow you down, and choosing a wrong digital marketing agency to promote your business online can squash your growth, leaving you really, really drained. It is more like entering a bad marriage; one that will swiftly and inevitably culminate into to a painful divorce. Want to save yourself a heartbreak? Make sure you do these following things before you hire a digital marketing…

Common Digital Marketing Problems and Their Solutions

September 20, 2019October 5, 2020 Admin

From the smallest local business to the biggest international players, everybody wants digital marketing solutions to enhance visibility and reach. The more brands and businesses enter the digital domain, the stiffer the competition gets. Everybody wants to be on the first page of Google. In the rush to rank, what we tend to forget is: This is not an overnight process, and as fascinating as digital marketing is, it is not a miracle. Once you come up with an effective digital marketing strategy for your business, you have to analyze…