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Signs that Your (Digital Marketing) Partner is Cheating On You

July 26, 2019October 5, 2020 Admin

Something’s not right, and you can sense it. But, you don’t know what. The sweet smiles, the sweet talks, the polite conversations, the courteous handshakes, and those innocuous promises seem a little too perfect. But, you are not entirely convinced. Sure, you are drawn in with their charm. But, when it comes to transparency you are not too sure. Do you feel that your digital marketing partner is being ambiguous on purpose? If your gut is telling you so, then probably that’s true. Not all digital marketing agencies have your…

Start With Your Brand, Your Product Will Follow

July 19, 2019October 5, 2020 Admin

Have you ever been to a Big Bazaar on a Sunday morning? When you get bored with your list; it’s fun to watch your fellow shoppers struggle with theirs. It’s amazing how some will pick a Colgate over Pepsodent. Some others will pick up a Dove over a Lux, and the more sophisticated ones will reach out for a Bodyshop. When you see a Johnson & Johnson and a Huggies in the same cart; you know that someone has just had a baby. When you see a cart loaded with…

Digital Marketing For Small Businesses: Where Should You Start?

July 12, 2019October 5, 2020 Admin

When it comes to marketing, change is the only constant. It is sensitive to innovation, technology and the trends that come and go. And, digital is the new marketing trend. Not as new as one would like to think, but it is fresh and happening, and it is here to stay. If you do not ride on the tide of time, you are the one missing out. Digital marketing for small businesses is not an option; it is mandatory. Firstly, it is the most effective form of marketing that gives…

5 Mistakes You Are Making On Your Google Business Listing

July 5, 2019August 26, 2020 Admin

Did you know that 46% of Google searches have local intent? The question is, the next time a potential lead looks for services provided by you, will you show up or not? And, even if you did, would they like what they see? Providing wrong or incomplete information on Google local listing is the best way to lose business. Do you think that’s what’s happening? Is that why new leads are not showing up as often as you’d want them to? It’s time to get them back from your competitors.…

Influence vs Popularity – Which Should You be Investing In?

June 2, 2016January 18, 2023 Admin

Think of your current marketing campaign: what does success look like to you? Do you want to reach a targeted – but engaged – audience and achieve a high conversion rate? Or do you want to get your brand out there with a big bang viral strategy that scores impressions and ramps up your follower count? Your campaign goals will determine whether you need to collaborate with an influencer, what kind of influencer you should build a relationship with, and if you’re aiming for a wide reach (popularity) or depth…

SERPs Success: An #SEO Game Plan for Impatient Marketers

June 2, 2016January 18, 2023 Admin

SEO is a long-term strategy. You have to work hard to develop a body of highly optimized content for readers, and then you have to make efforts off-site to prove the relevance and authority of your website to search engines. For the impatient marketer just starting out with their SEO strategy, the task can seem less than worthwhile. If this sounds familiar – and you need some quick SEO wins – this blog post is for you. Here’s an eight-step SEO game plan for impatient marketers. Step 1: Make Sure…

Facebook will turn panoramas into “360 Photos” for feed and Gear VR’s 1M users

May 17, 2016January 18, 2023 Admin

Those panoramas trapped on your phone will finally get a better viewing experience, both on News Feed and the Oculus-powered Samsung Gear VR. Facebook is also releasing Gear VR usage stats for the first time, saying Gear VR has 1 million monthly users, and those who use it spend 25 minutes per day on the device. That could encourage developers to build for the platform. Facebook’s upcoming “360 Photos” feature will let people upload flat panoramas like those taken on iPhones, Google Photo Spheres or photos from 360 cameras. Facebook…