How to Make the Most of a Small PPC Budget?

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Having a low PPC budget is not the end of the world. When you are on a low budget, you have to maximize your resources. The smart thing to do will be to spend it on necessary things. Here are 5 things you can do to make the most of a small PPC budget: Set your expectations straight- Do the math before you start with your campaign. Set a budget for monthly spends. Figure out the cost per click, and determine the number of clicks you are likely to get for…

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How to Know If a Digital Marketing Agency Is Right for You?

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Innovation, innovation and some more innovation: That’s what every brand wants. As a brand, you want to be seen and heard. You want brand evangelists and better ROI. You want to stand out and outrun your competition. More than anything, you want an agency that understands your business just as well as you and work on your digital marketing goals with the same enthusiasm as you. Isn’t that correct? The big digital marketing agencies have strong portfolios and years of expertise. They have more manpower and many of them have…

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How to Increase Traffic from Your Business Blog?

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According to HubSpot, the brands and businesses that prioritize blogging efforts will get 13x better ROI than those that don’t. It’s time to wake up and rethink your business blog marketing strategy. In this blog post, we will talk about why blogging is crucial for your business and how to increase blog traffic. And, while we are at it, we will answer some of the most frequently asked questions. So, stay tuned and read till the end! Why is Blogging Essential to My Business?  47% of buyers check out 3-5 pieces…

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4 Creativity Traps That Brands Fall Into And How To Avoid Them?

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Every business aspires to become a brand. It wants to have its own identity. But building a brand that is relevant, outstanding and differentiated is no easy feat. It takes constant effort. It requires engaging campaign strategies and brand storytelling. And, a need to constantly rediscover oneself to meet consumer needs. To build your brand and make a lasting impression on your TG’s mind, you need to be perpetually creative. But, it can get tiring at times. And, it’s easy to fall into a trap. Here are 4 creativity traps…

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3 Things You Should Do Before You Choose a Digital Marketing Agency

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Business in an investment. To run a smooth business, you must invest in the right people as much as in anything else. Hiring the wrong people can slow you down, and choosing a wrong digital marketing agency to promote your business online can squash your growth, leaving you really, really drained. It is more like entering a bad marriage; one that will swiftly and inevitably culminate into to a painful divorce. Want to save yourself a heartbreak? Make sure you do these following things before you hire a digital marketing…

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Common Digital Marketing Problems and Their Solutions

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From the smallest local business to the biggest international players, everybody wants digital marketing solutions to enhance visibility and reach. The more brands and businesses enter the digital domain, the stiffer the competition gets. Everybody wants to be on the first page of Google. In the rush to rank, what we tend to forget is: This is not an overnight process, and as fascinating as digital marketing is, it is not a miracle. Once you come up with an effective digital marketing strategy for your business, you have to analyze…

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How to Optimise Your Website for Search Engines?

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So you are an entrepreneur, and you are on the fence about building your business website? We will save you some time. Yes, you need one. And, and a rather good one that too! Without a professionally designed, eye-catching, lead-capturing, sales-spiking, brand-building website, you will not be able to expand your business desirably or maximize your ROI. But, having your website is only half the battle won. To win the rest half you have to optimize it for the search engines. Here are 4 ways in which you can optimize…

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How to Tell a Compelling Brand Story?

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Forget how, let’s start with why. Why should you take the trouble of narrating your brand story? For heaven’s sake, where are those good, old, simple marketing days where you could just catch hold of a potential buyer and shout out the product attributes to him? Well, those days are gone. And, they are gone for good. Today’s marketplace is overcrowded and over-competitive. And, thanks to the advent of internet, buyers have complete control on when, why and how they want to read content and view advertisements. Bombarding them with…

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Savoury Digital Marketing Strategies for Your Restaurant, Fresh from the Oven!

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So, do you have a fully functional restaurant up and running? Or is it still jotted down as ideas on a piece of paper? Are you a niche food boutique, a chic cafe, a QSR, an international chain of restaurants or just another fast food joint around the corner? It doesn’t matter where you stand in the whole hospitality league; if you are in the system, you should set aside a budget for digitally marketing your eatery. And, here’s why.

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Keiba- Another Delicate Feather to Our Already Illustrious Hat

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Located amidst the lush green of the Mahalaxmi Racecourse, Keiba is an oriental food space in South Mumbai. It stands out in the fine dining category owing to its elegance, ambiance and exquisite Asian cuisine. Keiba is well-known in its genre and its vicinity. The problem- When the client approached us, Keiba was already fairly active on social media. But, they were struggling to capture enough eyeballs. Also, their social media posts lacked product awareness and user engagement, and the images used in the posts failed to convey the true…

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