2019 - iMz Media Solutions Blog

How to Optimise Your Website for Search Engines?

September 13, 2019September 14, 2023 Admin

So you are an entrepreneur, and you are on the fence about building your business website? We will save you some time. Yes, you need one. And, and a rather good one that too! Without a professionally designed, eye-catching, lead-capturing, sales-spiking, brand-building website, you will not be able to expand your business desirably or maximize your ROI. But, having your website is only half the battle won. To win the rest half you have to optimize it for the search engines. Here are 4 ways in which you can optimize…

How to Tell a Compelling Brand Story?

September 6, 2019October 5, 2020 Admin

Forget how, let’s start with why. Why should you take the trouble of narrating your brand story? For heaven’s sake, where are those good, old, simple marketing days where you could just catch hold of a potential buyer and shout out the product attributes to him? Well, those days are gone. And, they are gone for good. Today’s marketplace is overcrowded and over-competitive. And, thanks to the advent of internet, buyers have complete control on when, why and how they want to read content and view advertisements. Bombarding them with…

Savoury Digital Marketing Strategies for Your Restaurant, Fresh from the Oven!

August 23, 2019March 1, 2021 Admin

So, do you have a fully functional restaurant up and running? Or is it still jotted down as ideas on a piece of paper? Are you a niche food boutique, a chic cafe, a QSR, an international chain of restaurants or just another fast food joint around the corner? It doesn’t matter where you stand in the whole hospitality league; if you are in the system, you should set aside a budget for digitally marketing your eatery. And, here’s why.

Keiba- Another Delicate Feather to Our Already Illustrious Hat

August 9, 2019October 5, 2020 Admin

Located amidst the lush green of the Mahalaxmi Racecourse, Keiba is an oriental food space in South Mumbai. It stands out in the fine dining category owing to its elegance, ambiance and exquisite Asian cuisine. Keiba is well-known in its genre and its vicinity. The problem- When the client approached us, Keiba was already fairly active on social media. But, they were struggling to capture enough eyeballs. Also, their social media posts lacked product awareness and user engagement, and the images used in the posts failed to convey the true…

Signs that Your (Digital Marketing) Partner is Cheating On You

July 26, 2019October 5, 2020 Admin

Something’s not right, and you can sense it. But, you don’t know what. The sweet smiles, the sweet talks, the polite conversations, the courteous handshakes, and those innocuous promises seem a little too perfect. But, you are not entirely convinced. Sure, you are drawn in with their charm. But, when it comes to transparency you are not too sure. Do you feel that your digital marketing partner is being ambiguous on purpose? If your gut is telling you so, then probably that’s true. Not all digital marketing agencies have your…

Start With Your Brand, Your Product Will Follow

July 19, 2019October 5, 2020 Admin

Have you ever been to a Big Bazaar on a Sunday morning? When you get bored with your list; it’s fun to watch your fellow shoppers struggle with theirs. It’s amazing how some will pick a Colgate over Pepsodent. Some others will pick up a Dove over a Lux, and the more sophisticated ones will reach out for a Bodyshop. When you see a Johnson & Johnson and a Huggies in the same cart; you know that someone has just had a baby. When you see a cart loaded with…

Digital Marketing For Small Businesses: Where Should You Start?

July 12, 2019October 5, 2020 Admin

When it comes to marketing, change is the only constant. It is sensitive to innovation, technology and the trends that come and go. And, digital is the new marketing trend. Not as new as one would like to think, but it is fresh and happening, and it is here to stay. If you do not ride on the tide of time, you are the one missing out. Digital marketing for small businesses is not an option; it is mandatory. Firstly, it is the most effective form of marketing that gives…

5 Mistakes You Are Making On Your Google Business Listing

July 5, 2019August 26, 2020 Admin

Did you know that 46% of Google searches have local intent? The question is, the next time a potential lead looks for services provided by you, will you show up or not? And, even if you did, would they like what they see? Providing wrong or incomplete information on Google local listing is the best way to lose business. Do you think that’s what’s happening? Is that why new leads are not showing up as often as you’d want them to? It’s time to get them back from your competitors….